Digital Marketing Services
We create a plan of marketing activity that is delivered through multiple channels so that your business is noticed.
Whatever the platform, we make sure our creative marketing work is original, memorable and shareable. When it comes to content, quantity is important, but not at the expense of quality.
Core Marketing Services:
Social Media
Video Marketing- Paid Social
PPC
Search Marketing (SEO)- Influencer
We Specialise In:
It All Starts with Our Discovery Process
The objective of the discovery process is to develop a better understanding of your business in its entirety from every conceivable angle.
The amount channels, tactical campaigns, content directions and potential options for marketing communications is almost infinite but we know that no-one’s budget is. Our discovery process is designed to eliminate surprises, to short-cut success and structure our campaigns in alignment to your commercial goals and to facilitate the evolution of the campaigns as we work together in the future.
If every decision is evidence based, or where there is no data at least identified as “justified”, then we can assess the efficacy and efficiency of the campaign strategy. We’ll find out what works.
Discovery Includes:
Data Available
Audience Review
Competitors
Customer Personas
Tiered Audiences
Customer Targets
Make a Plan
We always start with a strategy to ensure we have a north star in sight. This goal can move as we outgrow the target but it’s very important that we structure our delivery to work towards an overall goal.
The plan informs the campaign design, which is the section of the strategy where we build out the method for reaching your customers. This normally includes a range of our agency services, such as website design/build and then a very wide plethora of digital marketing activities that will ensure your brand is found by the right people.
There is almost always quick win activity that needs addressing or adhering to, such as turning off that non-performing PPC campaign or fixing that E-commerce conversion glitch. We may suggest a refinement to your brand look and feel if we have a justified reason to do so. There may also be some refinements required on your website to aid the likelihood of converting our marketing activity. Before we start any marketing it's important we build a plan and make quick adjustments that will give your business a competitive edge over and above your competition.
Design & Creative Includes
- Social Content Planning
- Content Creative
Website Improvements- Ad Set up
- Copywriting
- Video, Animation, Gif work
Test and Learn
We aim to launch your new campaigns quickly and effectively in order to prove ROI asap. It is our intention to build out campaigns that will be conversion-centric and enable us to deliver on results quickly and effectively.
To get this right, we use data to justify our decisions. Where there is no data, we make calculated decisions based on assumptions and quickly prove or disregard the suggestion based on campaign results. The aim is to 'fail fast' and test and learn the best way to deliver effective results. The worst thing you can do with digital marketing is stand still and wait for something to happen. We keep you fully in the loop with weekly meetings and regular reporting and we take the lead on the strategy, designing a campaign that will deliver results quickly and effectively.
The key to good digital marketing is to adapt and learn and continually evolve the campaign. Just because something works one week does not mean it will the next. It’s important we review and optimise the campaign as often as possible and edit and evolve your product offering to adhere to demand and data-led feedback.