Tommy Fury – Air Up

Make Agency ignites Air Up's social media success

Air up, a trailblazing drinks bottle manufacturer, revolutionises hydration with its unique flavoured discs that infuse water through scent. As an industry innovator, Air up sought to expand its social media presence and engage with influencers to achieve significant growth. Make Agency was enlisted to create compelling content and drive impactful results through influencer collaborations.


  • Content Creation
  • Social Media

Air up’s primary challenge was to enhance brand awareness through social media and influencer exposure. Our task was to identify and engage influencers who could creatively promote the brand beyond typical influencer methods. Additionally, we were responsible for filming and photographing Tommy Fury, Air up’s brand ambassador, as he prepared for his high-profile YouTube fight against KSI.

Our social media team devised a robust strategy, meticulously sourcing and liaising with influencers who fit Air up’s unique brand ethos. We traveled to Tommy Fury’s training camp in Manchester, where we met and collaborated with the wider Fury clan. This effort resulted in high-quality photographs and video content showcasing Tommy proudly using his Air up bottle. All content was carefully edited to align with the brand’s aesthetics and utilised across both paid and organic social media channels.

We successfully engaged over 50 influencers, resulting in the creation of over 100 paid influencer assets. Our team also captured and edited a series of Tommy Fury assets, including a hero image prominently featured on the website’s homepage and a suite of social media content posted ahead of the big fight. This content, combined with additional posts crafted by the Make social team, significantly boosted organic brand awareness and delivered a strong ROI on paid advertising.

This collaboration highlights Make Agency’s expertise in driving brand growth and visibility through innovative social media strategies and influencer partnerships.