The Proudlocks

The Proudlocks

The Yards is a shopping, dining and wellness destination located in the heart of Covent Garden, featuring a number of well-known brands including Levi’s UK, Barbour, Dishoom and Gura Gura. We work with them on influencer activation, driving footfall to the site and positioning the Yards as a great destination with lots to offer.


  • Content Creation
  • Performance Marketing
  • PR
  • Social Media

For Mother’s Day, we worked with the brand on an influencer campaign featuring celebrity couple Oliver Proudlock and Emma Louise Connolly, as well as their new baby. Looking to promote Levis’s push around mindful consumption and a day out at The Yards as an ideal gift experience, we arranged a family day trip to the location to generate content.

The activity successfully leveraged a trending marketing day to increase reach, as well as providing us with a bank of great content to use post-campaign. With its particular focus on an in-store experience at the Levi’s Tailorshop, it also allowed us to promote a sustainability message that was important to the brand.

Oliver’s main feed carousel post reached 97,000 accounts and his story posts 25,000. Emma’s reached an average of 77,000, with one of her stories including almost 3000 ‘excited’ responses. The main feed post also featured on the Instagram ‘Explore’ page with 2K impressions coming from that alone.