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The Avolution is Australia’s leading marketing company for avocado and fruit growers – supplying the retail, wholesale and food service industries in Australia and beyond

The Avolution is a company that was founded in 2012 with the goal of revolutionising the avocado supply chain by leveraging the latest technology. The Avolution has grown to work with 120 growers to import avocados and other fruit into Australia, Malaysia, Hong Kong and Singapore. This allows them to provide management and security that benefits their growers and partners and enables them to deliver the highest quality fruit.

The Brief

The Avolution approached us with the task of updating their web presence to match their company values: curiosity, innovation and transparency. Crucially, the style needed to align with their transformative use of technology in growing whilst also having a human touch.

No website stands still - especially for such a growing and ever-changing company like The Avolution - so it was critical to design the WordPress build in a way that allowed for simple flexibility and creativity in the front-end.

The Challenge

After an extensive UX review of the site, we developed brand-focussed designs and wireframes to reflect our recommendations.

We then designed and developed an enhanced user experience, with new lead generation tools and CTAs across the site, which were aligned with The Avolution’s wider business objectives; to create a lead-generating machine.

The Results

The website has a refreshed, modern look that fits the company ethos. Using a simple CMS, we’ve enabled quick and easy changes via modular blocks going forward. Its simplicity allows for the copy and images to be presented in multiple forms and makes it more mobile responsive.

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