That’s a Goal is a tipping website where football fans can access free daily accumulator tips and predictions from a team of experts.

The brief

As a betting company, That’s a Goal wanted to make sure that their website accurately reflected the nature of their expertise, so they approached us to provide them with a site and brand identity that did just that.

Many betting providers have very visual websites and brand designs and we felt That’s a Goal needed to match this look so that they would stand out from the competition.

We also recognised that the new website needed to be mobile-led, incorporate a system that was easy to use and provide That’s a Goal’s customers with everything they need - at the touch of a button.

Key challenges

Having worked with the likes of the Racing Post and other major betting businesses, including Ladbrokes, William Hill and Paddy Power, we knew we needed to design a brand that would make That’s a Goal stand out, was geared for SEO and worked perfectly on all devices.

The website needed to house a lot of information that could be easily updated by That’s a Goal’s management team. This meant that we needed to make sure that all of the previous activity wasn’t lost when we sent the new website live.

All of our work needed to be delivered before the start of the 2017 summer football season, which meant everything we did had to be ready for a specific deadline, there was no room for any slippage with our timeframes.

Our approach

Our digital team produced a website that:


Now that the new website is being supported across all devices and browsers That’s a Goal, is now in much more of an accessible position.

Since the new site has gone live That’s a Goal has:

What’s more, polled website users have given very strong, positive feedback on the ease of use and the overall website design. And the client’s content team say that they’re now working a lot more efficiently because the site is so easy to update.

What That’s a Goal has to say about working with us

"I'm delighted with my new website; my team are using it much better than the previous site. Their output is higher and I'm getting more customers.

“The design and development team at Make were so helpful and understood my target, this is ultimately why I used them.” - Andy Clarke, Editor.

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