Shaping Financial Efficiency: Soldo's Transformation with Make

Soldo is one of the world’s most popular B2B spend management platforms, with over 30,000 businesses, from start-ups to enterprises, managing their spending with the brand.


  • API Integrations
  • Digital Transformation
  • Website Design
  • Website Development

They approached Make to support on a full digital transformation, starting with a re-worked website that would talk to multiple stakeholders at medium to large businesses. With their current customer base leaning more towards smaller clients, the platform wanted to revamp their digital shop window to draw in opportunities with bigger brands.

With the original website being over 300 pages across 7 different languages, the project required a considered approach that looked at all in-roads into the site. After conducting a deep analysis of the current website, we developed a data-led strategy and iterative deployment plan that allowed us to add value to the website quickly and continuously.

Since going live, Soldo has seen an increase in larger businesses signing up. The final website is a user-first enterprise solution, which has exceeded expectations on performance KPIs. It now sits at the heart of their core marketing campaign and is performing well across all target territories, including UK, Germany and France.