Sheeran Loopers

Make Agency fuels Sheeran Loopers' brand launch success

Make Agency was approached by Sheeran Loopers, a cutting-edge music technology company co-founded by Ed Sheeran. The business introduces the iconic Sheeran Loop pedal, integral to his live performances, now available as a direct-to-consumer (D2C) product. Sheeran Loopers sought our expertise to orchestrate a compelling brand launch across social media platforms.


  • Content Creation
  • Social Media
  • Strategy

Our primary challenge was to craft a social media-first strategy that seamlessly aligned with the Ed Sheeran brand. Coordinating and planning the social launch were critical, especially since it coincided with a launch party and press event at The Outernet in central London, followed by an exclusive gig and celebration.
Our role demanded extensive collaboration with Ed Sheeran’s team to ensure we had the appropriate footage and inputs, guaranteeing everything met Ed’s approval, maintained brand consistency, and was shared at optimal times.

We developed a social media aesthetic that perfectly complemented the overall brand. Our team created a series of animated posts showcasing the product innovatively and creatively. We filmed the live launch event with a professional camera crew and produced a series of social-first video content to promote the product. We coordinated posts with other artists and Ed Sheeran himself to maximize the brand’s launch impact.

The brand’s social media launch was an overwhelming success, garnering over 10,000 followers and official blue tick status within the first 24 hours. The social media buzz significantly raised product awareness, leading to extensive press coverage and the product selling out within days.

“HUGE thanks to MAKE for helping us with a massively successful product launch. Great company! Great People!”

This partnership underscores our ability to drive impactful results and elevate brand presence in competitive markets.