RSL Awards is the leading provider of contemporary arts examinations worldwide.

RSL is made up of three specialist arts brands including; Rockschool (graded music exams) PAA (Performing Arts Awards) and VQ (Vocational Qualifications).

The brief

We were tasked with updating the RSL online brand and bringing the website, which sits at the very heart of the business, up to speed visually, as well as improving the online customer experience.

The new site needed to cater for all age groups audience types (teachers and students) and musical capabilities, incorporate RSL’s back-end ordering system and have a visual front-end that’s quick and easy to update. It also needed to be well positioned for SEO, user-friendly, work perfectly on mobile and incorporate several legacy databases.

Key challenges

The main challenges we faced included:

Our approach

The results

Overall, the RSL team are extremely happy with our work. In fact, the entire project has been such a success, that we’re about to role out phase two.

“Deciding to go with Make Agency was one of the best decisions we’ve made as a company. The team are easy to work with, professional in their approach, and we’ve found them consistently reliable from development of the build for the RSL website through to further development and key business growth”

Lawrence Tribe-Endt ACIM
Marketing Manager - RSL Awards

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