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Neat is a Fintech startup that serves as a modern alternative to a bank.

It breaks down the barriers to international markets by offering a range of financial services tailored to the needs of small businesses without bureaucratic demands — an issue felt particularly hard in Neat’s home market of Hong Kong.

Branded as “by entrepreneurs for entrepreneurs”, Neat is unique in offering an incorporation service in Hong Kong — among other territories — for both local entrepreneurs and foreigners who wish to enjoy the benefits of having a legally registered business abroad.

The brief

A recent round of investment has set Neat on a growth footing. Given the renewed focus on entering new markets and aggressive client acquisition, Neat needed a website that informed potential customers as well as frictionlessly sifting site users into predefined user groups. They were also looking to inform and support ongoing marketing efforts that were conceived to match users with the right Neat service.

Make were thrilled to be engaged by Neat to build out an entire customer journey from awareness to conversion and beyond. The brief included creating video content, search marketing, social media content, and a new website.

The Challenge

The main challenge was to reposition the online view of the brand to better suit the audiences they serve, which are start-ups and scale-ups based in the UK and Hong Kong.

The site also needed to include information and style-rich landing pages, geared to convert and drive new account sign-ups.

Marketing

We have designed and delivered a multi-tiered marketing campaign that promotes all areas of the Neat business using a range of digital advertising techniques across a range of channels including Facebook, Instagram, Linkedin, Google Search and Google Display.

We devised the strategy for the campaign from a large data analysis that enabled us to determine the exact locations to run advertising after informed the proposition, segmentation and targeting. The campaign spans multiple global locations and a number of different languages including simplified Chinese, French and English.

Our campaigns required the management of ample advertising budgets to deliver the results required and we showcased and reported on ROI through custom built Google Data Studio dashboards and reporting methods.

Outcomes

We worked closely with Neat's internal marketing teams to plan the design from a customer-first perspective. Our team also worked with their internal UX and product teams to plan the design and website UX to mirror the functions of the app and suit the defined brand guidelines

Our designers started with a mobile-first approach as we determined that the audience they are hitting are business owners with high mobile usership.

We created Neat a fresh and modern website that fits the exciting Fintech space it operates within. The website was also designed to align with our supporting digital marketing campaign, which was conversion centric.

The site now reflects the modern, exciting and forward-thinking style of the business. It positions Neat as a high rising challenger in this space.

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