How we exceeded advertising KPIs by 115% for Hong Kong based Fintech

The Challenge

Neat, a Fintech startup in Hong Kong, sought to provide small businesses an escape from traditional banking bureaucracy. Their vision wasn’t confined to just Hong Kong entrepreneurs but extended globally to those eager to harness the benefits of overseas business registration. The task was to translate this revolutionary proposition into a compelling digital footprint and engage a tech-savvy audience.


  • Content Creation
  • Paid Search
  • Paid Social

What We Did:

We collaborated with Neat’s internal teams to craft a mobile-first design, ensuring the online experience resonated with the app’s functionality and Neat’s brand ethos. Emphasising a tech-forward approach, we anchored our digital strategy in Google and Facebook as lead generators. With comprehensive campaigns across multiple platforms like Google, Facebook, Instagram, and LinkedIn, we reached a global audience in various languages, all whilst deftly managing considerable advertising budgets and showcasing results through bespoke Google Data Studio dashboards.

The Results:

Our efforts culminated in a fresh, modern website positioning Neat firmly within the cutting-edge Fintech space. Complementing this was our conversion-centric digital marketing campaign. The outcome not only surpassed Neat’s past metrics but also smashed the KPIs by 114%, amassing 8,025 sign-up clicks against a target of 3,750. Today, Neat’s online presence mirrors its ambition, painting it as a formidable challenger in the financial world.