Myo-Band - Make Agency London

As we enter the second year of working with Myo-Band, we wanted to share some of the exciting work and results we've delivered so far.

Myo-Band is represented by athletes, such as the World’s Strongest Man 2017, Eddie Hall; bodybuilding legend and current Arnold Classic Mr China, 75 kg Champion Master, Lin Pei Qui and championship rugby teams, HK RFC Sparkles and Quakes, to name but a few.

The brief

When Myo-Band approached us they wanted to grow and develop their brand, which was in its infancy, through tailored digital marketing techniques. We took over their incumbent website and devised a digital marketing strategy that was based on deep-dive analysis, competitor research and our extensive e-commerce experience.

Key challenges

The existing website was basic and not set up to provide the best experience across all device types, e.g. mobiles and tablets
There was no past campaign data to work with and explore
We had to track our impact, minus any campaigns involving influencer and brand ambassador, Eddie Hall
There was no long-term marketing plan and all promotional activity was ad-hoc

Our approach

As with all of our successful client relationships, we encourage regular communication and transparent feedback to make sure we’re delivering on our outputs. We have regular face-to-face check-ins with the Myo-Band team and keep each other updated daily via WhatsApp and email.

More specifically, we’ve delivered on their brief by:

Building a customer profile that was based on data from Myo-Band’s past customers and used it to create a plan for growing and scaling the brand’s target personas
Setting up unique tracking links for Eddie Hall and a number of other key influencers
Using our data insight to establish a number of lookalike audiences on social media platforms, including Facebook and Instagram, and used this to target new customers
Adding the Facebook re-marketing pixel to the website and then targeting those who’d visited the site with a social media advertising campaign
Arranging a content day with Eddie Hall, which resulted in us building a bank of new images and valuable video content
Using this raw content to create a long-term content plan and creative content schedule that’s regularly posted across the brand’s social media channels
Redesigning and rebuilding a new website that would attract new visitors and provide a better online experience overall
Redefining all of Myo-Band’s online touchpoints and implementing a marketing strategy that includes ads, email marketing, influencers and strategic partnerships

Results

This is what we’ve achieved so far:

Since working with Make, Myo-Band’s e-commerce revenue has consistently grown month-on-month
Their website conversion rate has significantly grown too, resulting in them celebrating their highest sales month ever in January 2020!
Collaboration with influencer and brand partner, Eddie Hall, (plus others) has gone from strength-to-strength, thanks to the rich content that’s been leveraged by large third party social media audiences
Myo-Band’s owned social media following and audience engagement across all major channels has significantly increased too
Their social media activity now accounts for up to 40% of their overall brand traffic
Their Instagram following has rocketed by more than 300%
Their company Instagram account now receives more than 10,000 profile visits a week, as a result of their successful advertising and influencer partnerships
Their new subscription services and customer retention initiatives have been successfully launched and have resulted in retained long-term customer revenue commitments
We’ve built so many successful campaigns for new products launches, new brand announcements and new product flavours!
The business continues to grow and their brand exposure continues to rapidly rise by the month
Social ad revenue has become the most cost effective marketing method, generating significant returns earned for each pound spent on social advertising
Myo-Band’s email marketing campaigns have delivered higher increased revenues per email send, plus higher customer engagement right across the board

Next steps

We’re continuously investing new ideas and techniques into Myo-Band’s campaigns to make sure they continue to be a huge success.

We provide weekly/monthly reporting that showcases the campaign metrics - these stats enable us to keep pushing ahead by informing our next move and allowing us to make calculated recommendations that generate a tangible ROI.

Talk to the team about your project.

Looking for help with a website or brand? Our helpful team will give you a free consultation and provide the best way forward for your exciting new project. Just fill out the form or call us now.