Generation Media approached Make to help reposition their new brand and website identity and showcase them as a forward-thinking, creative and fun media agency.
Generation Media are the UK’s leading independent media agency specialists for families, children and young people. They’re the clear market leader within this space and have a high volume of well-known clients on their books.
We were asked to bring Generation Media’s brand and website up to speed and highlight the company’s year-on-year growth, as well as its rapidly-growing and highly skilled team.
The existing website was lacking dynamism and needed a fresh look and feel to coincide with the exciting new brand and new office launch. The website had to be bright, bold and interactive and represent the youthful nature of Generation Media’s business delivery.
Like all large-scale website builds, there are often mixed opinions from multiple stakeholders, and it was our job to take hold of these opinions and sculpt a deliverable that worked for all parties.
Generation Media’s previous website design incorporated illustrations of their team members, which we felt needed to be modernised to showcase their core strengths - their people! We commissioned a photoshoot and briefed the photographer to capture the true imagination and creativity of the agency, plus the personalities of all of its fabulous team members!
We introduced a new colour palette made up of bold primary colours that complement each other and give off a fun and innovative vibe.
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