De Beers is the world’s leading diamond company. Its brand is underpinned by 127 years’ experience, values and a vision that aim to achieve one thing – brilliance.

We are therefore extremely proud to announce that De Beers has enlisted the expertise of our digital team to help promote an exclusive high profile event held in Paris over the summer months of 2017.

The brief

De Beers needed help with creating and promoting a microsite, redesigned e-commerce templates and social media animated graphics, so enlisted the expertise of our digital team.

One of the main elements of our brief involved creating a microsite for a major event that De Beers was holding - its annual press day in Paris for the international media. The site needed to fit within De Beers’ brand guidelines and reflect the company’s opulent brand look and feel.

We were also tasked with redesigning the customer experience for several key pages within De Beers’ new Magento e-commerce system. Our work involved creating a seamless customer journey and better positioning the website pages that feature the 1888 Master Diamonds, De Beers’ most sought-after and highest value collection.

Our team also redesigned and built all of the customer touchpoints that proceed all of De Beers’ online purchases and data capture forms. This involved us redesigning the digital communication emails that are generated when customers make a purchase, sign up to De Beers’ newsletter or reach a 404 page. The changes we made had to be applied to all versions of the website, which involved us working across three different versions of the site.

Key challenges

The main challenges we faced included:

Our approach


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