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Luxurious, enticing and empowering, Coco de Mer is a leading luxury lingerie and erotica brand.

Online and in its exclusive London boutique, the team at Coco de Mer collect and curate only the finest lingerie and erotica to inspire exploration, excitement and enjoyment. The brand is premium and is stocked by a number of luxury retailers including Net a Porter, Matches Fashion and Selfridges.

The Brief

Make have partnered with Coco De Mer to help the luxury lingerie boutique become more digitally marketing focussed in a highly competitive market. Working closely with Coco De Mer’s in-house marketing teams, we have collaborated to develop strategic activations across multiple platforms along with creating tools to ensure reach is maximised.

Our daily activity includes:

The Challenge

The nature of the industry means ad placement on social promotions can be challenging. Our team have worked sensitively to ensure campaigns comply with advertising and platform regulations, whilst delivering relevant traffic and commercial returns. We have implemented a multi-channel digital advertising campaign, which has not only increased conversions but also brand awareness and audience reach.

The Results

Since partnering with Coco De Mer, Make have reduced Google advertising spend by 65%*, whilst continuing to raise conversions and transactions without any revenue loss . For every £1 spent, our campaigns are now 3.4%* more effective than previous period.

Make have also helped improve a visual style across social media and Email marketing promotions. This has helped uphold the luxury identity of the brand and improved engagement and interaction across platforms such as Instagram Stories for example.

*Between March-April 2019

 

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