In this day and age, having a website is a necessity. But not all websites are created equal. Many businesses miss out on opportunities thanks to a sub-standard web presence. Here are the main areas in which websites can end up losing you money:
If you’re not mobile ready, you’re probably missing out on potential web traffic, enquiries and ultimately revenue. Last year, 30% of Internet traffic came from mobile devices, therefore websites who have not adapted their content to fit the mobile generation are at a significant disadvantage.
Are you a retail business? If so do you have an e-commerce function? If not you’re missing a trick. The worldwide expansion of the Internet has transformed the way we shop. Last year 12% of retail sales were made online, and the figure is set to keep growing, particularly with the rise in m-commerce from tablets and smartphones. E-commerce is fast becoming a necessity to stay in the game.
Is your site full of useless information? Are your key selling points effectively communicated? Your website should be easy to navigate, clear, and engaging. If it’s not, your customer may be switching off. Make sure you use a professional copywriter who understands the pain points of your audience personas. Don’t alienate your audience; use language that will resonate. And make sure you add in a call to action so customers can reach you.
Is your website looking tired and out-dated? A badly designed website makes your company look unprofessional. Internet users are much more sophisticated than they used to be, and expect to find what they are looking for quickly and easily. If your website isn’t up to scratch, they will quickly leave and click on another site. So make sure you stay in the game with a professionally designed, easy to navigate website which reflects the nature of your offering clearly.
Are you using the best images to sell your offering? Imagery is one of the most powerful tools in design. Imagery can be used with to support the branding, for example a company logo, or add depth to the content, for example breaking up a long piece of text with pictures. It is important to use graphics and pictures that support your brand and message.
Hosting & Maintenance
Is your site clunky and slow? This is the fastest way to repel customers as they will quickly become frustrated with the long loading times and look elsewhere. It is important to make sure you are hosting the site correctly. Browsers and mobile software are constantly evolving. Is your business’s website ahead of the curve? If you’re not up to date you’re likely to be losing traffic, and in turn losing customers!