Top Web Trends for 2023


Looking to update your website in 2023 with a fresh new look and updated tech?

Welcome to Make’s rundown of the top website development trends we will be recommending this year.

Customers are increasingly expecting personalised experiences online, and brands that can deliver on this expectation are likely to see increased engagement and loyalty. By collecting data on customer behavior and preferences, brands can offer tailored recommendations and personalised content, creating a more relevant and engaging experience for their customers.

With the rise of digital accessibility lawsuits and increasing awareness of the importance of inclusivity, brands need to prioritise accessibility in their web development efforts.

This means ensuring that their websites are designed with accessibility in mind, with features such as alt text for images, clear navigation, and compatibility with screen readers. By creating more accessible websites, brands can reach a wider audience and demonstrate their commitment to diversity and inclusion.

Progressive web aps
PWAs are a relatively new technology that combine the best features of websites and native mobile apps. PWAs can be accessed through a web browser, but they offer many of the same features as a traditional app, such as push notifications and offline access. PWAs can help businesses improve engagement and user retention, as they provide a more seamless and integrated experience for their customers.

AI chat bots
No surprises here. With the advent of Chat GPT, we anticipate chatbots popularity will only continue to grow.

However it’s very easy to get it wrong so you need to proceed cautiously. Always make sure that real customer service operators are available should they be needed to avoid frustration. And work carefully with your web design team and copywriters to ensure the personality of your chatbot reflects your branding and tone of voice, to avoid alienating customers.

With the growing threat of cyber attacks and data breaches, website security is more important than ever. Businesses need to ensure that their websites are secure, with features such as HTTPS encryption and regular security updates. Additionally, businesses should educate their employees on best practices for online security, such as using strong passwords and avoiding phishing scams.


In recent years, low-code development has gained significant attention in the tech industry, and this trend is set to continue in 2023. Low-code platforms, such as Webflow, allow users to create applications without having to write code, which is a game-changer for businesses that want to create custom applications quickly. These platforms empower businesses to create custom applications quickly and cost-effectively without the need for coding knowledge, making them an essential tool for driving digital transformation in 2023 and beyond.

Mobile first, obviously.
In addition to the sheer number of mobile users, Google’s search algorithm now prioritises mobile-friendly websites in its search results. This means that businesses that have mobile-friendly websites are more likely to rank higher in search engine results, which can translate to more traffic, leads, and conversions.

Interested in finding out more about 2023 web trends or how to modernise your website this year? Get in touch with Make today.

Photo by DeepMind on Unsplash