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Creative / 19th May, 2020

The importance of making content right now

Arguably one of the most important parts of a strong digital marketing strategy is the content you create. Content helps you build trust, connects you with your target audience, gives your business a personality and acts as fuel for your other marketing techniques.

Creating content is one of the most exciting and interesting ways to promote your business or brand online. It can vary from social media posts and weekly vlogs to a blog post and newsletter, which are all great ways to make yourself more visible.

Remember though, it’s about quality over quantity, as you don’t want your company to be associated with anything subpar. Quality content can then be linked everywhere on the internet, which will in turn increase traffic to your website and help build authority with search engines.

It is important to focus on SEO as well, as optimising your content to appear in relevant searches can help attract new customers. SEO means paying attention to keyword placements and backlinks, and the content you create is what allows you to do this.

Your social media accounts are one of the best ways to connect with your audience as it aids in establishing a genuine relationship with your customer base. It allows your audience to interact with your content and is a great way to build a community around your brand or business. This is why it is necessary to have a well thought out content plan

Your content is at the core of your digital marketing strategy and when it’s engaging, you will be more successful in your other digital marketing efforts.

What about creating content during Coronavirus, you ask? The outbreak of COVID-19 has affected all aspects of our lives, including marketing. It can be difficult trying to figure out how to carry on with your content creation during such an unprecedented time. You might have even thought about stopping it altogether until it’s all over, but it is important to continue. With more people staying at home than ever before, this is the perfect time for innovative content.

Continuing to create content right now can be a challenge, especially if you want to make sure you’re being relevant and appropriate, without being tone deaf. I recommend you keep a positive, inspirational and helpful tone. It’s also a good idea to look at other brands and companies for inspiration as to what content they’re pushing.

Also think about altering your content so that it easily applies to people’s current situation. If it makes sense with your brand, this could be pushing content related to working from home, time management and tips on looking after your mental health. What you produce right now doesn’t have to be specifically about the virus in order for it to be relevant but it shouldn’t come across as forced.

If you need an extra helping hand when it comes to creating content there are online services such as Grammarly and ProWritingAid. Grammarly is a free writing application that helps make a user’s writing clearer and more effective. It automatically detects grammar, spelling, word choice and style mistakes in your writing. ProWritingAid is a tool available in both free and premium versions. It has been designed to be incorporated into your browser so that it can analyse mistakes made when typing in websites such as Facebook, WordPress and Gmail.