Mollie’s | awwwards.
We really don’t hang about here at Make. So far in 2022, we’ve bagged three huge new clients, been featured in The Times’ Future of Advertising report, onboarded six new Makers, and launched an entire rebrand.
One of our most recent wins to date, though, was the result of a new website for Mollie’s, planned, designed and built by us.
Recognised by the reputable awarding body for website design and development, Awwwards, the project landed us an ‘Honourable Mention’ and was shortlisted for ‘Site of the Day’ after scoring an impressive 7.07 average in user votes.
Mollie’s is a growing family of twenty-first-century motel-diners with an ambition to expand internationally. Amidst a global pandemic, their first priority was keeping the staycation dream alive. Enter: a dynamic blend of marketing agency acumen, creativity and a dash of digital prowess. Our development team set out to build a burning digital presence with escapism at its core.
We took complete ownership of all digital elements across Mollie’s brand. Website, social media, app, and all touchpoints that greet you pre, during and post your stay at Mollie’s. Think advertising, digital menus, roadside billboards, Deliveroo pick-up terminals; even in-room entertainment systems.
“We carried the project from initial concept, all the way through to the finished product,” tells Senior Designer, Stuart Moore. “Taking inspiration from Soho House’s minimal editorial style, we wanted to leverage Mollie’s wealth of vibrant photography and emulate the experience of dining and staying at the motel.
“Using a strong grid system with narrow margins allowed the photography to take centre stage on screen, creating a more immersive experience.”
We mined years of customer data in order to perfect a marketing strategy that would spark customer engagement, generate a healthy pipeline of future bookings and nurture an online community of social media advocates. Our approach was a combination of great content, clever promotions, and powerful brand partnerships.
The End Result
Since the website’s launch on May 6th 2021, we’ve seen a surge in online traffic of 152%. This includes a 335% increase in organic traffic and 202% increase in direct traffic specifically. As for revenue, sales data illustrates an increase of a whopping 383%.
We earned 150 backlinks from high authority sites, amped up Mollie’s’ SEO and climbed to the first page of SERPs for target keywords. We even secured partnerships with the likes of Dyson, DHD, Wilderness Festival, Gordon Ramsay and Ferrari.
“Mollie’s have been working in partnership with Make Agency for the past 18 months,” says Darren Sweetland, Managing Director. “Since working together, we have seen steady growth in our marketing results, social engagement and overall brand visibility.
“Make’s can-do attitude and diverse creative ability mean they are able to add value to our business across multiple digital functions.”
We worked with a number of influencers to create a buzz during the lockdown, surrounding the opening of their flagship site in Bristol.
Head of Strategy at Mollie’s, Filip Nilson, adds: “Great calibre team who always goes above and beyond. I’ve worked with them to deliver a website, app, digital marketing and much more. Top-quality.”
This merely sets the tone for our creative endeavours for 2022. Watch this space.
Want a website as dreamy as this? Get in touch with our web team for a chat!