With the release date of Apple’s new iPhone 6 looming, all rumours are suggesting the iPhone 6 will feature a far larger screen than its predecessors.
With Apple being the market leader in the UK smartphone marketplace and with higher sales predictions than any former iPhone release, this should be the caveat that will make you address your current business website.
Mobile devices now account for 30%+ of all Internet traffic, and with the almost palpable anticipation of the new iPhone 6 release, this rise in smartphone internet traffic is likely to significantly increase by the end of 2014.
The new iPhone 6 will feature a full 5.5 inch screen, which is 5.5 inches of prime real estate to push your company brand and website to the tech savvy masses. If you haven’t considered mobile yet, you really should have by now as it’s becoming ever more likely that a large proportion of your website’s traffic is coming from a smart phone or tablet device.
So what does this mean for your business? It means your customers are most likely switching off if the content, imagery and key contact information of your desktop site is displaying badly on a smart device. We live in a world of instantaneousness, where there is an abundance of information literally at our fingertips. If your website is difficult to view on a smartphone you will be losing valuable business leads and as a result losing customers and revenue.
At Make we specialise in moving business websites into the next phase of digital development. We build intelligent websites that adapt to the size screen they are being viewed upon, allowing the end user to effectively access key information and interact with the website via the features of their phone. Basic features such as clickable phone numbers and email addresses could be the missing link that is losing your business money, and this is just the tip of the ice berg as there is an abundance of features on modern day devices that could improve the likelihood of your website converting – luckily at Make we are clued up on them all! If your website is lacking in both design and functionality and views badly on your mobile we think it’s about time you gave us a call!