WordPress is a powerful CMS that provides organisations with the ability to create custom experiences.
Its super user-friendly admin area gives marketeers, website owners and publishers full control of their online presence.
As the world’s most popular CMS, speed is of the essence! According to akamai.com, studies show that loading speeds of more than 2 seconds results in 47% of visitors bouncing and leaving your website.
Fortunately, there are numerous ways you can get your WordPress site up to speed and outperforming competitors in no time at all.
1. Choose a good host
Website servers are the foundation of all successful websites.
When searching for hosting it’s easy to be tempted by £4.99 per month hosting plans, however make sure you do your research before buying. Whilst these services are cheaper and serve a purpose, your website will most probably wind up being put on to a shared server with thousands of other sites. If this happens, then expect sluggish loading and endless downtime.
Tip: Run your website through Google Site Speed Insights and look out for ‘reduce server response time.’ If you see this message, it’s time to move hosting provider…
2. Reduce image sizes
Image sizes are a major player in the overall size of a page. Large images can also slow down loading times too. The trick here is to reduce the size of your images without compromising on quality.
Tip: Below are our 3 favourite image compression tools:
By using the above tools, you can make a huge improvement in your overall website performance. Just be sure to repeat the process on a regular basis to make sure all of your images are always compressed.
3. Use a CDN
A Content Delivery Network (CDN) allows your website to serve content closer to where your visitor is located, it does this by storing a copy of your website in various data centres located in different geographical locations.
Tip: Whilst there are plenty of CDNs to choose from, we recommend using Cloudflare, it will not only increase your website’s performance, but its security levels too!
4. Enable caching
There are many benefits of caching your website. Firstly, it speeds up and increases the performance of your WordPress site. Static cached files load like lightning, compared to dynamic database queries, which lead to much faster loading times on your website. This will also help with sending requests to the server sooner.
Caching your website can make your web speed up to six times faster – it’s even recommended by Google themselves.
Tip: We recommend W3 Total Cache, it’s really simple to install and a powerful ‘must have’ plugin for any busy WordPress website.
5. Optimise your WordPress database
Optimising your WordPress database involves removing any unwanted data from the database, keeping its size to a minimum.
It’s also great for removing all spam comments, form fills, old drafts and unwanted plugins from your WordPress installation. Whilst some elements may need manual attention, there are plugins available to take care of this website maintenance task for you!
Tip: Install WP-Optimize It automatically scans and removes unwanted data, such as spam, post revisions, drafts, tables, unused comments.
That’s it! Follow our practical pointers above your website should be outperforming your competitors before you know it!
If you’d prefer to talk to the team, click here and arrange a call with one of our website experts today.