One of the biggest challenges new businesses face is attracting the right customers. Very few companies offer a product or service that is appealing to the entire population, but smart businesses use this to their advantage and target their marketing towards the right people. For new business you need to ensure you’re reaching the correct audience, with the correct messages.
1. Define your target market
Think about what problems your business can solve, and who is likely to experience those problems. Think about your offering to the marketplace, and what particular areas your company has experience in. Then start to paint a picture of your target customer. Where do they live? What industry do they work in? How old are they? Are they male or female? A well-defined target market is the first step to a successful marketing strategy.
2. Understand how they think
For marketing to resonate, you need to fully understand your customer. A typical Make client thinks they know their customer well, however there is a lot more to be learnt about the online behaviours of your customer base. What do they like? What don’t they like? What are they reading? What are they buying? Understanding your customer’s personas means you understand your potential customer’s pain points and buying drivers. Persona setting is the key to successful marketing.
3. Adapt your marketing
Once you understand your customer base, it’s time to adapt your marketing to target them. Find out where they are, what they are viewing, and what they respond to, and plan your campaign accordingly. At Make we tailor specific marketing messages, supported with high-end graphic design and development techniques that will resonate with your desired audience.